Spotlighting Legends and Building the Legends of the Future

117 Entertainment Group is a multi-faceted entertainment firm specializing in publicity and marketing campaigns for musicians, events and brands as well as artist management and development. Their unique approach centers around the artist as a brand, utilizing new and traditional outreach methods, taking full advantage of broad opportunities to influence and stretch results beyond expectations. 117 represents legendary personalities mainly in country, rock and roll and classic rock genres as well as some of the hottest up-and-coming musicians. Founded by Zach Farnum, the group is one of the fastest-rising companies in Nashville and recognized by industry professionals across the country with a major presence in New York and Los Angeles.


“Zach goes above and beyond because he has true passion for the artists and the music. His professionalism and dedication is unmatched in this industry. I have had the pleasure of working with Zach for nearly a year now through his work with a cruise that my artist was booked on. Now I am thrilled to have him represent my artist and I have no doubt he will procure many exciting opportunities to enhance his brand and career!”
~ Ami Albea, Artist Manager

“Zach is fabulous to work with, dedicated & professional!”
~ Annette Gibbons,

“I’ve worked with Zach on a couple of occasions, and he is as good as they come in working with media and promotions. If there was a sixth star, he’d deserve it. The guy is money in the bank.”
~ Darren Tromblay,


International Sensation, Marta, Invites Fans To Listen to Her Tale With Debut Album

International country storyteller, Marta released her highly-anticipated debut album The Story today. The Story features nine boldly original songs, all written or co-written by Marta, encompassing every listener’s ear, whether they’re searching for a feel-good tune or a heartbreak melody. “I decided to call the album The Story because as a songwriter, I live to tell stories, I dream with my eyes open and turn real life experiences and words I can’t say into lyrics,” said Marta. “This album tells a part of my story, it’s who I was, who I am and who I aspire to be. I hope it inspires you to take a pen, open up a page and start writing your story.”

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117 Staffs Up: Heather Trotter Joins as Publicity Manager

117 Entertainment President and CEO, Zach Farnum has announced the addition of Heather Trotter as Publicity Manager. A recent graduate of Baylor University, Trotter was born and raised around the music industry in Franklin, Tenn. Moving back to Nashville after school, she worked her way into the music world interning for top music publicity firms. “I’m so happy to be working with 117. It’s been a long time coming for me to get where I am and I couldn’t be more excited to work with this team and their amazing clients,” said Heather Trotter.

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Remembering Daryle Singletary…

“I love Daryle Singletary’s heart and soul — for life, for others and for true country music. Co-producing his first LP was a highlight in my career. He is one of the best and made me a better artist. My love and prayers are sent to Holly and the family. Thanks for the memories, brother.” – Randy Travis

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Bobby Bare –
“I Drink”

Chuck Negron –
“I’m on Fire”

Max T. Barnes with Collin Raye –
“I Can Sleep When I’m Dead”

Lewis Brice –
“Best Ex Ever”

Bobby Bare –
“Things Change”

Paul Bogart –
“All That Cowboy Jazz”